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What If Everything You Thought About Book Marketing Was Backwards?

Published on: 08/13/2026

Discover why book marketing tactics fail without clarity first. Susan Friedmann explains the foundation every nonfiction author needs before social media, AI discoverability, or platform building.

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Why Smart Nonfiction Authors Stall (Even When They're Doing Everything Right)

Published on: 04/03/2026

Many nonfiction authors work hard to promote their books but see little traction. Discover five common reasons nonfiction book marketing stalls and what to adjust to create real momentum.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

book marketing brainstorm session